I first saw this on the Flickr stream of I Like. Matterbox is basically some random free stuff from a variety of companies, boxed up and sent out. It sounded pretty interesting, so I signed up on their website to receive the next one.
The first time they did this was back in February this year. This is their second box, which has been delayed for a little while. In between times, they’ve been bought up by Royal Mail.
So, what’s in the box?
Firstly, a leaflet explains what everything is, and gives a bit of a mission statement that explains its purpose:
Matter is a new and innovative way for companies to talk to people by giving you real, physical stuff – things to hold in your hands, keep in your drawer, or give to your friends.
In a digital age, we want to bring companies and people together around real, physical things.
Some Original Source shower gel. Good, I like this stuff. This was also in the previous box.
A bar of Cadbury’s Dairy Milk, Cranberry and Granola variety. Not bad, basically a crunchy version of a Fruit & Nut bar. Also a small card advertising a site where you can create your own strange chocolate bar flavour combinations.
A sampler from The Men Commandments, "The bible for blokes from the daddy of breakfast radio" – Christian O’Connell. Never heard of him. Book looks like typical christmas comedy stocking filler material. I’ll read it, but I seriously doubt I’d buy this book.
A DVD from drinks empire Diageo with a one hour long film of a log fire. Nothing else on the disc, no dialogue or advertising, just the log fire. Might be fun to put it on for some background while recovering from a hangover in winter… The DVD comes in some nice packaging that also has a few cocktail recipes for some of their brands; Pimm’s, Baileys, Bell’s and Gordon’s.
A CD from the BBC containing about an hour’s worth of radio comedy clips. This is pretty good actually, featuring the likes of Ross Noble, Dave Gorman, Flight of the Conchords, The Mighty Boosh etc etc. In return the Beeb want you to add them to your friends on Facebook or MySpace.
A free prepay sim card for O2 and some leaflets. The offer the sim card was for has expired (maybe because of the delay in getting the boxes sent out), but instead, if you topup the card you can play some game and get entered into a prize draw. This is the thing of least interest to me in the box.
So overall a mixed
bag, er, box. I always like this kind of freebie stuff, so overall I’m in favour of the whole concept. Having it all boxed up and sent together is good too. The package seems to be aimed at young men in general, but I think their long term plan is to have different boxes for different types of people. More stuff, better stuff, more stuff targeted to a specific market, would all be improvements.